A Grateful Nation Starts with You

Iconic chocolate brand inspires people to thank their heroes at
2nd National Thank You Day



Danke, Xie xie, Mahalo, Gracias, Arigato, Obrigado, Thank you, Salamat. There are many ways to say it but only one way to mean it - sincerely.

Spearheaded by Swiss chocolate brand Toblerone, the 2nd National Thank You Day on October 20, 2009 aims to bring people together to honor extraordinary and inspirational people in the Philippines who deserve to be shown the sincerest appreciation.

"Last time, we wanted Filipinos to express their gratitude more often and we did just that with the success of the celebration of the first National Thank You Day," says Carlo Licuanan, Senior Brand Manager, Kraft Foods (Philippines), Inc., citing Toblerone's first effort aimed at debunking the Reader's Digest survey, which claimed that the Philippines is one of the least courteous nations in the world. "But for this year, we went a step further by urging Filipinos to say more meaningful thank yous."

The National Thank You Day Awards honors individuals whose talent, leadership, and vision in their respective fields not only brought recognition to our country but touched our lives and made us grateful for being Filipino as well.

"We are giving each Filipino the chance to say his sincerest thank you by nominating or voting for the person he thinks embodies the spirit of the National Thank You Day Award," says Licuanan.

Among the nominees for the National Thank You Day Awards are Monique Lhuillier, a Filipino fashion designer known internationally for her world-class bridal gown designs, Brilliante Mendoza, recipient of the Best Director Award at Cannes International Film Festival for his film Kinatay, and former President Cory Aquino, one of the greatest leaders of all time known for her fight for freedom and democracy.

"And to empower fellow Filipinos to say thank you prolifically, we have also set up a petition to encourage everyone to join our cause to make October 20 a national holiday," continues Licuanan, "for a bid to make the Philippines as the Thank You Capital of the World." This follows the previous initiative of Manila City Mayor Alfredo Lim with his declaration of October 20 as the official Thank You Day of the City of Manila, making the city the first in the country to have done so.

"Once again let's prove to the world this October 20 on the National Thank You Day celebration that by simply saying thank you and meaning it, we, as a country, can become the most grateful nation of all," says Licuanan.

Be part of a grateful nation. Join the rest of the country as it honors the one person whom a grateful nation will say a resounding thank you to. For more information, visit www.thankyoudayphilippines.com.



###

ABOUT KRAFT FOODS INC.

Kraft Foods (http://www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles a day. Kraft Foods Inc. (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index